The "bing bong" sound has been a part of the Sidetalk intro ever since 2019 but only recently has it really gone wildly viral on social media. "So, you see it in a video, you're like, 'Oh, that's that,' you make a link between them." "Whenever you have a familiar sound that you hear often, you kind of associate it with something," Jack added. "I think we were just looking for something that resembles New York, and since the videos are quick I think the MTA 'stand clear of the closing doors' sound works perfectly," Trent explained of their decision to use the sound. The reason is that it is the exact sound played by MTA trains when they're alerting riders to stand clear of the door. If you're from New York City, odds are that you've heard the signature Sidetalk "bing bong" sound for years prior to their viral fame. Well, that's what we're here for, so keep reading to find out what it means in a Distractify-exclusive chat with the duo who brought the viral trend to the world: Sidetalk creators Trent Simonian and Jack Byrne. If you're on TikTok daily, scrolling for hours when you should be doing something more productive (as is the case for most of us), then you might have seen people shouting "bing bong" and wondering what it means. Most of them seem to come and go in the blink of an eye, but in the case of Sidetalk, the one-minute street show that has caught the attention of everyone from John Legend to the New York Knicks, it appears that their hilarious content is here to stay. ^ Takanashi, Lei (January 21, 2021).Viral trends are a colossal component of success on TikTok and social media in general, as users are churning out diverse challenges, skits, and slang that constantly dominate the internet.^ "Meet Trent Simonian of 'Sidetalk,' the Host of NYC's Funniest One-Minute Instagram Show".^ " 'Sidetalk' Brings the Sidewalk to Life"."Sidetalk: The Microphone For The People Of New York City". "2nd Annual Sidetalk Water Balloon Fight" The following notable individuals appeared on the show as interviewees, unless otherwise noted: Celebrities including President Joe Biden, The Jonas Brothers, John Legend, Lil Nas X, Olivia Rodrigo, Jack Harlow, and Avril Lavigne joined in on the trend. The phrase was further popularized by the viral "Bing Bong" trend on TikTok where users would recreate various different quotes from Sidetalk. “Bing Bong” even received two write-in votes in the 2021 New York City mayoral election. The phrase was picked up by the official New York Knicks Twitter account, Knicks announcer Mike Breen, and Knicks forward Evan Fournier, and was featured on the cover of the sports page of the New York Daily News. While the phrase itself had been previously popularized in earlier Sidetalk videos, by rapper Nems and others in episodes from Coney Island, it quickly became a rallying cry for the Knicks after the "Knicks Season Opener" video went viral. One of the fans in the video, Jordie Bloom, says "Bing Bong" into the microphone, a reference to the New York City Subway "doors closing" warning sound which is used at the beginning of each Sidetalk episode. ![]() ![]() On October 21, 2021, Simonian and Byrne released an episode titled "Knicks Season Opener" featuring New York Knicks fans celebrating the team's opening night double-overtime victory over the Boston Celtics. The show received a nomination for the 2021 Streamy Awards in the Indie Show category. ![]() The duo signed to Brillstein Entertainment Partners and WME in April 2021. Prior to co-creating Sidetalk, Simonian hosted a similar interview-style show in high school called Shark TV, while Byrne interned for The Fat Jewish for five years beginning at age 14. They had first met after being accepted into NYU during their senior year of high school through mutual friends. Trent Simonian, a graduate of Malibu High School, and Jack Byrne, a graduate of Xavier High School, started the show in the fall of 2019 during their first semester as students at New York University.
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